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Lea Michele Wishes 'Scream Queens' Keke Palmer a Happy Birthday
Lea Michele juggles a cool drink and her wallet in one hand after a workout in Los Angeles on Thursday (August 25). The 30-year-old actress met up with her mom Edith for a bite to eat after her workout at SoulCycle after attending the AYR Fashion Dinner the night before. PHOTOS: Check out the latest [...]
  • Lea Michele Wishes Scream Queens Keke Palmer a Happy Birthday
The UN slams North Korea over latest ballistic missile launches

REUTERS/KCNA

UNITED NATIONS (AP) — The U.N. Security Council is strongly condemning four North Korean ballistic missile launches in July and August, calling them "grave violations" of a ban on all ballistic missile activity.

A press statement approved by all 15 members Friday night deplored the fact that the North's ballistic missile activities are contributing to its development of nuclear weapon delivery systems and increasing tensions.

The council expressed "serious concern" that North Korea carried out the launches after six ballistic missile firings between April and June "in flagrant disregard" of its repeated statements to halt such launches as well as nuclear tests which violate council resolutions.

It urged member states to redouble efforts to implement sanctions against Pyongyang, including the latest and toughest measures imposed by the council in March.

NOW WATCH: This animated map shows the most probable path to a Trump victory

  • The UN slams North Korea over latest ballistic missile launches
Vanessa Hudgens Hits Yoga Class After Hair Color Change
Vanessa Hudgens puts her phone back in her bag while arriving for yoga class in Los Angeles on Friday (August 26). Just the day before, the 27-year-old Grease Liveactress revealed her cute new hairstyle after going red for a day. PHOTOS: Check out the latest pics of Vanessa Hudgens Speaking with WWD at a recent [...]
  • Vanessa Hudgens Hits Yoga Class After Hair Color Change
Point-of-sale security breaches could reduce customer loyalty

BII

This story was delivered to BI Intelligence "Payments Briefing" subscribers. To learn more and subscribe, please click here.

New data from the 2016 KPMG Consumer Loss Barometer finds that security and data breaches could have a lasting impact on retailers and payment platforms.

Nineteen percent of consumers surveyed would stop shopping at a retailer that had been the victim of a hack, and 33% would stop shopping at that retailer for at least three months. The largest barrier to returning to a breached merchant is “lack of a solid plan to prevent further attacks,” according to KPMG.

While the share of the population that would be deterred from shopping due to a breach isn't huge, its big enough to cause concern among retailers looking to prevent or recover from data breaches.

Merchants should double down on efforts to protect sensitive consumer information. Recently, a number of major brands, including several national hotel chains and Eddie Bauer have experienced point-of-sale breaches. And Oracle’s MICROS POS system, which services over 330,000 merchants globally, also suffered an attack.

That’s a large handful of major companies facing recovery from breaches that will have to take steps to demonstrate readiness so that they don’t lose substantial swaths of consumers. And retail companies have considerable room to grow — of executives surveyed by KPMG, 55% haven’t seen their company invest  capital funds in cybersecurity protection in the past year — which means we’ll likely see increases in POS and data security initiatives from merchants and POS vendors moving forward. 

Fraud cost U.S. retailers approximately $32 billion in 2014, up from $23 billion just one year earlier. To solve the card fraud problem across in-store, online, and mobile payments, payment companies and merchants are implementing new payment protocols that could finally help mitigate fraud.

John Heggestuen, senior research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on payment security that looks at how the dynamics of fraud are shifting across in-store and online channels and explains the top new types of security that are gaining traction across each of these channels, including on Apple Pay.

Here are some of the key takeaways from the report:

  • EMV cards are being rolled out with an embedded microchip for added security. The microchip carries out real-time risk assessments on a person's card purchase activity based on the card user's profile. The chip also generates dynamic cryptograms when the card is inserted into a payment terminal. Because these cryptograms change with every purchase, it makes it difficult for fraudsters to make counterfeit cards that can be used for in-store transactions.
  • To bolster security throughout the payments chain encryption of payments data is being widely implemented. Encryption degrades valuable data by using an algorithm to translate card numbers into new values. This makes it difficult for fraudsters to harvest the payments data for use in future transactions.
  • Point-to-point encryption is the most tightly defined form of payments encryption. In this scheme, sensitive payment data is encrypted from the point of capture at the payments terminal all the way through to the gateway or acquirer. This makes it much more difficult for fraudsters to harvest usable data from transactions in stores and online.
  • Tokenization increases the security of transactions made online and in stores. Tokenization schemes assign a random value to payment data, making it effectively impossible for hackers to access the sensitive data from the token itself. Tokens are often "multiuse," meaning merchants don't have to force consumers to re-enter their payment details. Apple Pay uses an emerging form of tokenization.
  • 3D Secure is an imperfect answer to user authentication online. One difficulty in fighting online fraud is that it is hard to tell whether the person using card data is actually the cardholder. 3D Secure adds a level of user authentication by requiring the customer to enter a passcode or biometric data in addition to payment data to complete a transaction online. Merchants who implement 3D Secure risk higher shopping-cart abandonment.

In full, the report:

  • Assesses the fraud cost to US retailers and how that fraud is expected to shift in coming years
  • Provides 5 high-level explanations of the top payment security protocols
  • Includes 7 infographics illustrating what the transaction flow looks like when each type of security is implemented.
  • Analyzes the strengths and weakness of each payment security protocol and the reasons why particular protocols are being put in place at different types of merchants.

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The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of payments security.

  • Point-of-sale security breaches could reduce customer loyalty
Terminal cancer patients in China are making drugs on their own

Getty Images/Tim Boyle

Faced with an absence of effective foreign drugs or prohibitively high prices, some terminal cancer patients on the mainland are making drugs on their own.

Such patients gather online to trade active pharmaceutical ingredients (API), the basic ingredients of pharmaceuticals which, following guidelines from fellow patients, they mix in the hope of extending their lives, according to a report in the Southern Weekend on Thursday.

The told the newspaper they could not afford to wait for drugs to be approved by the national drug regulator for use in China or could not afford the high prices of approved drugs, so DIY drugs, using formulas to replicate effective drugs approved in other markets, were their last hope.

The median survival time of terminal lung cancer patients is 14 months, but it takes between three to five years for foreign drugs go be approved by the China Food and Drug Administration, the report said.

“Many patients have become doctors and chemists. They find ways to buy API to make drugs. One third of my patients are taking such medications,” Wu Yilong, vice-president of Guangdong People’s Hospital and a lung cancer expert, told the newspaper.

Ling Hao, whose 61-year-old mother’s lung cancer had spread to the brain, decided to treat her with self-made drugs after trying all available drugs domestic drugs.

The patients referred to such drugs in the code names according to their API before they are officially approved. Ling bought AZD9291, standing for Osimertinib, a drug made by AstraZeneca to treat non-small cell lung cancer that was approved by the US Food and Drug Administration last year.

Getty Images/Tim Boyle

Even if patients can have access to the drug, it will cost 80,000 yuan a month, based on US retail prices.

Ling bought three grams of 9291 API for 600 yuan per gram, enough for one month’s dosage, from a fellow lung cancer patient who dealt 9291 API after his own condition stablised with the self-made drug.

“It is even more expensive than gold,” Ling said.

As instructed by online tutorials by other patients, who offered detailed descriptions of APIs and how to buy them, Ling bought instruments including electronic scales, a sieve, a grinding and mixing tool, capsules and medical starch.

Donning a medical mask and gloves, Ling cut the end of a plastic straw into an oval shape to scoop the drugs to the capsule. The electronic scales were covered in foil so that the powdered drugs could be weighed and measured precisely (powder sticks to paper, therefor altering very fine measurements). He then placed one gram of API and four grams of pharmaceutical aids (which have no therapeutic value but are necessary to make it into dosage form) into the sieve before mixing them evenly.

“They have to be mixed evenly to minimise the side effects,” said Ling. He would sift and mix the ingredients 20 times before putting the mixture into 30 capsules.

People new to the process can take four or five hours to produce a single gram of the drug. Some suppliers offer to mix the APIs and aids for a charge.

It is illegal in China to sell unapproved drugs. A leukaemia patient in Hunan was charged in 2014 for selling counterfeit drugs, and generic drugs from India, to other patients, but was acquitted last year.

NOW WATCH: An exercise scientists explains the key to getting stronger that many overlook

  • Terminal cancer patients in China are making drugs on their own
Lupita Nyong’o Reportedly Has a New Man in Her Life!
Lupita Nyong’o is in a relationship with GQ Style fashion editor Mobolaji Dawodu, according to Us Weekly! The 33-year-old Oscar-winning actress and Mobolaji have reportedly been dating for six months and were introduced through mutual friends in the fashion world. PHOTOS: Check out the latest pics of Lupita Nyong’o The duo haven’t gone totally public [...]
  • Lupita Nyongo Reportedly Has a New Man in Her Life!
Kevin Hart Will Release Emojis Using His Actual Face
Kevin Hart takes a phone call while leaving the Tina K Skin Studio on Wednesday (August 24) in Studio City, Calif. The 37-year-old comedian recently announced on his Instagram that he will be releasing his own line of Emojis. “Awwwww sh–….Im about to change the face of Emoji game….when I say change the face I [...]
  • Kevin Hart Will Release Emojis Using His Actual Face
Gurren Puff - Gotta Catch All The Mecha And Save The World!


Gurren Puff by Coinbox Tees

Jigglypuff had conquered the world of pocket monsters with his singing, but his sweet voice couldn't stop the Beastmen from conquering the planet. Life soon became a battle for survival, and the pocket monsters discovered their powers simply weren't enough to take down the Spiral King Lordgenome and his mighty mecha, so they sought some mecha of their own. Soon Jigglypuff was seated within a mighty mecha capable of stomping the Spiral King's mean machines, and as he sang his way to victory other monsters emerged from the underground ready to fight by his side...

Wear the future of geekdom on your chest with this Gurren Puff t-shirt by Coinbox Tees, it's one mighty cool design!

Visit Coinbox Tees's Facebook fan page, Twitter and Tumblr, then head on over to their NeatoShop for more geek-tastic designs:

Raiders of the lost lampBig apple, 3amYou have been acceptedMei's ice cream

View more designs by Coinbox Tees | More Anime T-Shirts | New T-Shirts

Are you a professional illustrator or T-shirt designer? Let's chat! Sell your designs on the NeatoShop and get featured in front of tons of potential new fans on Neatorama!

  • Gurren Puff - Gotta Catch All The Mecha And Save The World!
Men Fells Neighbor's Tree, Ruins Own Home

Raymond Mazzarella of Pittston Township, Pennsylvania, was upset that his neighbor’s tree was dripping sap on Mazzarella’s car. Saturday afternoon, he took a chainsaw and cut through the tree’s 36-inch trunk. The tree fell on Mazzarella’s apartment building, rendering it uninhabitable and leaving five people homeless.

Police said Mazzarella was being checked out at a hospital. Upon his release Monday afternoon, a neighbor saw Mazzarella trespassing near the apartment house and called police. When the neighbor confronted him, Mazzarella punched him. The neighbor pulled out a stun gun to protect himself. Mazzarella then started hitting him with a baseball bat.

Mazzarella is charged with assault and harassment and is locked up in the Luzerne County jail on $10,000 bail.

The Red Cross is providing the other apartment residents with temporary housing. -via Arbroath

  • Men Fells Neighbors Tree Ruins Own Home
Walmart could bounce back big in e-commerce

Joe Raedle / Staff / Getty Images

The story at Walmart for the past year or so has been its declining online sales growth.

E-commerce growth went from 16% in the second quarter of last year to 10% in the third quarter before falling into single-digit territory for two straight quarters. Last quarter, e-commerce sales started to rebound, growing 12% year over year.

But one quarter of sales acceleration doesn't make a comeback. With a lot of rearrangement in its e-commerce divisions, Walmart is setting itself up for continued growth in online sales.

Dropping the dead weight in China

Until recently, Walmart operated a site called Yihaodian in China. It bought a 51% stake in the company in 2012, and it bought out the remaining 49% last year for $760 million. After struggling to grow the business, Walmart sold the company to JD.com for a 5% stake in the leading Chinese e-commerce company. That stock was worth about $1.5 billion at the time of the agreement, roughly the same value Walmart bought out Yihaodian for last year.

The fact that Walmart was unable to increase the value of Yihaodian over the past year is indicative of slow sales growth. It's possible the tie-up with JD.com will help spur sales, considering its success with e-commerce in China. Shedding that slow-growing property from its e-commerce platform may allow whatever growth is happening on its websites in the rest of the world to shine through. That's not really sales acceleration, but it makes the numbers look good.

What could actually spur acceleration is the other part of Walmart and JD's agreement. Walmart will establish a store on JD.com under its Sam's Club brand. Additionally, JD.com will list Walmart as a preferred retailer on JD.com's O2O JV Dada, China's largest crowd-sourced delivery platform.

Bringing in Jet propulsion

Earlier this month, Walmart purchased Jet.com for $3 billion in cash and $300 million in stock. Jet is one of the fastest growing e-commerce start-ups in the United States, and it instantly adds about $1 billion in gross merchandise volume to Walmart's operations. That's about a 7% boost to Walmart's 2015 e-commerce sales.

With the acquisition, Walmart is bringing on Marc Lore to lead its e-commerce business. Not only did he start Jet.com; he also started Quidsi, which owned Diapers.com, Soap.com, and Wag.com, before Amazon.com bought the company in 2011. Walmart's previous head of e-commerce, Neil Ashe, was a digital-media guy -- not an e-commerce guy. With Lore at the helm, Walmart could see some improvements in its e-commerce operations from a seasoned vet with a track record of growing companies.

Growing investments

On top of Walmart's blockbuster acquisition of Jet.com, the company plans to spend $900 million on improving its e-commerce platform this year. Next year, that number will climb to $1.1 billion. That's up from $700 million in fiscal 2016.

Joe Raedle / Staff / Getty Images

A large chunk of that money is earmarked for building more fulfillment centers to compete with Amazon Prime's two-day shipping. Earlier this year, Walmart launched ShippingPass, which offers the same two-day shipping perk of Amazon Prime. It doesn't include the bevy of other benefits Amazon offers Prime members, such as video and music streaming, free e-book rentals, unlimited cloud storage for photos, and more, but it's half the price at just $49 per year.

Walmart is also investing in expanding its online grocery ordering. CEO Doug McMillan specifically pointed to online grocery sales as a reason for the acceleration of Walmart's e-commerce sales in the second quarter. Online grocery pickup is currently available in just 60 markets and 400 locations. Considering Walmart has over 5,000 locations and nearly 3,500 Supercenters in the United States, it has a lot of room to grow that part of its business.

Online grocery pickup, in particular, takes advantage of Walmart's brick-and-mortar locations -- its biggest advantage over Amazon. If Walmart can continue to leverage its physical locations through innovative supply chain management or online ordering options, it could continue to accelerate sales.

Amazon has continued to grab share of the market as Walmart's sales slow. If Walmart's big investments don't help turn around its sales growth, it will be a major blow to the company; overall revenue growth came in at just 0.7% through the first half of fiscal 2017 after flat revenue in the first half of last year. The company is counting on e-commerce to keep that number moving in the right direction.

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  • Walmart could bounce back big in e-commerce
Jennifer Garner Has a Busy Thursday in Brentwood!
Jennifer Garner treats herself to some froyo at Pressed Juicery after finishing up a workout at the gym on Thursday (August 25) in Brentwood, Calif. The 44-year-old actress then bumped into some friends she knew and stopped to chat. Jennifer was also spotted taking her 10-year-old daughter Violet (not pictured) shopping to pick up some [...]
  • Jennifer Garner Has a Busy Thursday in Brentwood!
Drake Got a Billboard to Congratulate Rihanna!
Drake has put his feelings for Rihanna on full display…in the form of a giant billboard! The 29-year-old rapper purchased a entire billboard in Los Angeles to congratulate his rumored girlfriend on her VMA Video Vanguard Award and the end of her world tour. PHOTOS: Check out the latest pics of Rihanna “Congratulations to Rihanna [...]
  • Drake Got a Billboard to Congratulate Rihanna!
Sears tanked because the company failed to shift to digital (SHLD)

BII

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.

Sears reported disappointing Q2 2016 results, as the company continues to experience declining in-store foot traffic and sales.

As e-commerce becomes a nearly ubiquitous part of the retail industry, legacy department stores are trying to adapt, but compared to competitors like Target and Kohl's, Sears has not been able to adjust to the shifting tides in retail. The company — which owns both Sears and Kmart — has launched limited digital tools, which have failed to attract shoppers. 

  • Total revenue continues to fall off: Sears' revenue, including both Sears and Kmart, declined nearly 9% year-over-year (YoY) totaling $5.6 billion. This is consistent with the company's Q1 2016 performance, which saw revenue decline 8% YoY.

Sears stopped reporting e-commerce growth in late 2014, but the rates were inconsistent up to that point:

  • Sears' digital faltered during the holidays: At its lowest, Sears' e-commerce business grew just 10% during Q4 2013, which is especially surprising considering the bump in sales most retailers experience as a result of the holiday shopping season.
  • Things seemed to be looking up two years ago: During Q3 2014 — the last quarter in which the company reported e-commerce growth — online sales grew 18% YoY. Historically, the company's e-commerce growth rates had hovered around the high-teens to mid-twenties.
  • But since then, the company has kept a lid on digital results as its overall sales sag:Little has been revealed about the company's digital efforts or performance since Q3 2014, including sales performance or even new improvements on the digital front.

Sears' lack of focus on the digital front is quite evident in its quarterly performance reports. The company has reported cutting back on physical store locations in order to focus on its e-commerce presence for six consecutive quarters. 

However, the only initiative being discussed in the company's earnings calls has been its partnership with Shop Your Way — an online loyalty program that rewards shoppers for every dollar they spend with Sears. Additionally, the Sears mobile app only has 1.5 stars on the iOS app store, with recent reviews indicating slow functionality and inability to access loyalty accounts. The company has not discussed its mobile efforts, either. Whether Sears is working quietly on building up its online tools or simply not taking the threat of e-commerce seriously, the company is continually taking hits on revenue growth.

Outside factors aside, the de-emphasis on digital initiatives is likely contributing to the retailer's decline, as other legacy players have successfully adapted to e-commerce. Competitors like Walmart, Target, and Kohl's have all reported significant growth in e-commerce sales, as they compete against online giant Amazon. Target's e-commerce sales reached over $533 million during Q2, according to our calculations, marking 16% YoY growth. And global online sales on Walmart's e-commerce sites grew nearly 12% YoY during the same period. 

While Amazon casts a large shadow, these chains have been able to keep up sales by treating digital as a vital part of their businesses. Sears, meanwhile, still leans too heavily on its brick-and-mortar locations to drive sales without supplementing these shopping experiences with innovative, engaging digital tools. Moving forward, investing in digital may help Sears salvage some of its retail business. But it would still have quite a lot of catching up to do, as it lags far behind competitors that recognized the threat posed by digital-native retailers earlier on.

 

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  • Sears tanked because the company failed to shift to digital SHLD
Life expectancy in Syria has dropped by 6 years

Chris McGrath/Getty Images

The Arab Spring uprisings that spread across the Middle East in 2011 eventually led to regime changes, civil society crackdowns, and several bloody conflicts.

More than five years later, new data shows life expectancy in several countries, from Libya to Syria, has also taken a hit.

Syrians can now expect to live about six years less than they would have if the civil war there had never started.

Since Libya devolved into conflict after Muammar Gaddafi's 2011 ousting, men in the country have lost nine years off their lives and women lost six years.

Life expectancy also dropped by a quarter of a year in Egypt, Tunisia, and Yemen.

These figures are according to new study on the state of health in the Middle East out of the University of Washington that analyzed 23 years of data extending to 2013.

"Our study shows that the eastern Mediterranean region is going through a crucial health phase," the study states in its summary. "The Arab uprisings and the wars that followed, coupled with aging and population growth, will have a major impact on the region's health and resources."

In Syria, where the ongoing conflict has killed 400,000 people and placed millions in dire need of humanitarian aid, war was reported as a "large contributor" to the years of life lost.

Chris McGrath/Getty Images

The new numbers reverse gains in the Middle East had been making in public health despite stressful domestic conditions. Before the recent declines, Egypt, Syria, Libya, and Yemen all saw life expectancies increase by about five years between 1990 and 2010.

Syria reduced infant mortality rate by about 6 percent each year until 2010, but the death rate for babies has since been on the rise. Syria now finds itself behind countries in sub-Saharan Africa when it comes to improving infant survival rates.

As a whole, the Middle East saw life expectancy grow to 71 years by 2013, but the study's authors say the devastation in countries like Syria and Libya is significant enough to start rolling back these improvements as the conflict and refugee crises take their toll.

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  • Life expectancy in Syria has dropped by 6 years
OneRepublic Hit Mexico City In 'Kids' Music Video - WATCH!
Ryan Tedder and the guys of OneRepublic hit the streets in the just released music video for their latest single “Kids“! The clip, which was directed by Hal Kirkland and produced by Here Be Dragons, was shot in one take around Mexico City; including shots of the Angel of Independence, Soumaya Museum, Bellas Artes Palace [...]
  • OneRepublic Hit Mexico City In Kids Music Video - WATCH!
California's new climate legislation is being hailed as a breakthrough

Thomson Reuters

California's state legislature has given final approval to a package of two bills that climate campaigners say contain the "most aggressive" climate goals in North America.

Governor Jerry Brown has called them a milestone for the state's environmental policies, and said he plans to sign both measures into law.

California has often led the rest of the United States in environmental legislation, and these bills are no exception.

Advocates of policy responses to climate change are hailing them as a breakthrough, noting they are extremely ambitious about reducing emissions that help cause climate change — and that they focus efforts locally, in an attempt to benefit people in the state.

"It's great to hear about saving polar bears and hugging trees, and making sure we address global warming from a world perspective [...] But how about people?" Eduardo Garcia, a Democratic state assembly member who sponsored one of the bills, told the LA Times

Senate Bill 32 and Assembly Bill 197 also change the way emissions policies are regulated in California, giving more oversight to legislature and less power to a state board that's been accused of having ties to polluters.

Senate Bill 32 will significantly expand ambitions to cut greenhouse gas emissions in the state, the second-largest emitter in the country after Texas.

While previous legislation from 2006, which California is on track to comply with, set a target to cut emissions to 1990 levels by 2020, the new bill demands a further reduction of 40 percent by 2030. If the state manages to meet this new goal, it would mean slashing California's total emissions by that year to half of what they were in 2006.

Assembly Bill 197 addresses concerns among lawmakers and environmental groups that resources used to combat climate change so far haven't brought noticeable benefits to many local communities. By targeting the state regulator for greenhouse gas emissions, the Air Resources Board, bill sponsor Garcia said he hopes to secure improved air quality for residents.

In addition to establishing a new permanent legislative committee to oversee the Air Resources Board and imposing six-year term limits on its members, AB197 will direct the board to focus emission reduction efforts on refineries and local manufacturing.

Thomson Reuters

The Air Resources Board has recently been under scrutiny for its unwillingness to curb the air pollution that causes smog and associated public health concerns, and for its ties to industry. In March this year the Sierra Club and three other environmental organizationssued the South Coast Air Quality Management District, claiming it had allowed the refinery industry to draft a proposal for smog-prevention measures that it later adopted.

Because AB197 is so specific about the types of pollution the Air Resources Board will have to focus on, business groups have pointed out it might also undermine the cap-and-trade program, which currently allows businesses to buy and sell emissions rights on a market. Environmental groups have criticized the cap-and-trade program for allowing companies to purchase carbon offsets outside the state while continuing to emit air pollution locally.

An interactive map of environmental justice issues across the country, EJSCREEN, released by the Obama administration in 2015, shows that many low-income, minority communities in Southern California in particular live in close proximity to pollution sources, among them refineries and manufacturers. (Garcia represents Coachella, one of those communities.)

This data backs up claims that the new climate legislation is designed to improve public in these communities.

NOW WATCH: An exercise scientists explains the key to getting stronger that many overlook

  • Californias new climate legislation is being hailed as a breakthrough
Deep Linking Explained: The differences between basic deep links, deferred deep links and contextual deep links

BII

Deep linking technology has gained considerable attention over the past few years by enabling marketers to enhance their engagement with mobile app users.

Deep links provide a clear way for app publishers to identify, address, and transport users to specific content within apps. Ultimately, they can help app publishers increase installs, user engagement, and conversions — the keys to any app's success.

BI Intelligence, Business Insider's premium research service, has compiled a report that explains the differences between the types of deep links, why this new technology is critical to the success of all apps, and in what types of marketing materials it can be used. This report also discusses the various industry verticals that benefit most from employing deep linking technology as well as the biggest barriers to adoption.

What Are Deep Links?

Deep links are mobile links that operate much like hyperlinks, but instead of directing users to a web page, deep links send them to a specific screen within a mobile application. There are three types of deep linking technology in use today: basic deep links, deferred links, and contextual deep links.  


Basic Deep Links 

BII

Basic deep links can be incorporated into a number of mobile channels, including webpages, emails, SMS messages, and social media sites. They can be used to send users to almost any part of an app. For example, marketers can link product advertisements on the mobile web directly to corresponding product pages within an app. 

Basic deep links help reduce much of the friction associated with app usage. For instance, users who click on standard mobile links online or in an email promotion are sent to the homepage of an app, assuming they have the app downloaded (the link will not work otherwise). This forces them to manually navigate through the app to find the content they are interested in accessing. That friction can deter users from engaging with the app. Basic deep links help solve this problem by sending users directly to specific content within an app instead of to a generic welcome screen, if they have the app installed on their mobile device.

Users who click on a basic deep link but don't have an app installed will be sent to an app download page or to the app store. After downloading the app, the basic deep link will direct them to an onboarding or welcome page within the app rather than the section they intended to access. 


Deferred Deep Links

BIIUnlike basic deep links, deferred deep links do not require that users have a corresponding app downloaded on their mobile device in order to be directed to a specific page within the app they intend to access.

Deferred links send users to a screen or location within an app after the user is directed to the app store to install the app and then launches the app for the first time. This works by using something called “device matching” or “fingerprint matching”— users are assigned a fingerprint after they click on a deep link that enables them to be identified and matched with the experience or app page they were looking to navigate to after their install.


Contextual Deep Links

These links work much like basic and deferred deep links, except they not only pass user data to an app through the install so users can be correctly redirected to where they intend to land within an app, but also record information about the user, including who they are, where they were referred from, who referred them, or which promotion code they want to apply to their order. 

BIIContextual deep links, a term coined by Branch, a company specializing in deep-linking technology, allow developers to give users a much more personalized and targeted app experience directly after they open an app — also known as “onboarding.” Developers can build features off of these links that bring users directly to a customized welcome screen after download, or allow them to automatically upload a promo code. They also enable marketers to gather information on how advertising campaigns and marketing channels are performing.


Why Are Deep Links Important?

Deep links provide app marketers and developers with a number of important advantages. They can help marketers optimize their app marketing campaigns, increase conversions, improve engagement, and build retention. 

But to get a true understanding of why deep links are so crucial for successful apps, one must look at the full picture, such as how to optimize acquisition sources and where to implement deep links for maximum effectiveness.

Fortunately, BI Intelligence has distilled all of the most vital information into a single report that delivers you only the most necessary data to help you thoroughly understand deep linking.

Interested in getting the full report? Here are two ways to access it:

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  • Deep Linking Explained The differences between basic deep links deferred deep links and contextual deep links
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